Module 2 of 12 · Async + Virtual · 1.5 hours
Module 2 resources. Start with the two videos. Read the Overview once, keep the Quick Reference open while you work, and dip into the Field Guide only if you want the deeper mechanics.
Module 2 throughline: A project can be on budget and still be losing money. What matters is the gap between what you spend and what you earn.Start here · Module Video
The recorded walkthrough that teaches the module. Watch first.
Available Open →The full illustrated module overview: a continuous, visual read.
Available Open →The interactive companion: calculators, diagnostics, and checklists to keep open on the job.
Available Open →Includes the firm economics behind the module, the live BST11 screen, and the one-page summary.
Tools & resources used
Listed items are the governance and operational tools tied to this section. Items marked “Participant generated” are built during the work.
The Archetype Lens
Project Finance is where the Competent Coordinator and the Obsessed Designer quietly lose money, each for a different reason.
Logs and documents instead of intervening. Trusts the meeting cadence over the timely call.
Optimizes for the design. Treats budget, client ops, and team load as someone else’s problem.
Leads with relationship. Says yes, softens bad news, absorbs cost to dodge the hard conversation.
Owns the intersections. Reads signals early, stops work, presents options, protects the outcome.
A phase is 60% complete and 55% of the fee is spent. The report is green.
Notes it in the register and moves on. Nothing looks wrong.
Compares earned value to effort, spots the Margin Gap in week 3, and intervenes while it is $6k, not $30k.
Margin is eroding on a design-rich project.
Treats finance as accounting's job until it threatens design resources.
Reads the finance signal as a project signal and rebalances roles before the gap compounds.